Airlines around the world are facing scrutiny from advertising and consumer agencies, regulators, and courts over allegedly making misleading claims about their sustainability efforts, sometimes dubbed “greenwashing”.
While a civil suit lodged against KLM in the Netherlands is one of the most prominent, complaints and cases against other airlines have been mounting.
Here are some other recent examples:
Advertising Authorities
Ryanair, Lufthansa and Etihad have all faced criticism from Britain’s advertising watchdog for either alleged instances of oversimplifying or providing misleading environmental claims.
