Greenwashing cases against airlines in Europe, US

Airlines around the world are facing scrutiny from advertising and consumer agencies, regulators, and courts over allegedly making misleading claims about their sustainability efforts, sometimes dubbed “greenwashing”.

While a civil suit lodged against KLM in the Netherlands is one of the most prominent, complaints and cases against other airlines have been mounting.

Here are some other recent examples:

Advertising Authorities

Ryanair, Lufthansa and Etihad have all faced criticism from Britain’s advertising watchdog for either alleged instances of oversimplifying or providing misleading environmental claims.