New Delhi: Wadia Group-controlled no-frills carrier GoAir has been rebranded GoFirst ahead of its proposed initial public offering (IPO).
The rebranding also comes at a time when a large chunk of the air passenger traffic has been wiped out over the last fortnight by the second wave of covid-19 infections.
The purpose of rebranding is to operate the carrier in an ultra-low-cost airline model, which would give it a competitive advantage over its peers, the airline said in a statement on Thursday.
“At the heart of this revamp is the full embrace of the ultra-low-cost airline model,” the airline said in a statement on Thursday. “And it is this competitive advantage that enables it to offer its customers a combination of ultra-competitive fares and a safe flying experience.”
