Boeing chief executive officer (CEO) Dave Calhoun got emotional on Wednesday while talking about the hole blown into the side of one of his company’s planes. Though many would say that Calhoun should instead spend his time in fixing the planes, the misty eyes of the CEO made sense from Boeing’s perspective. Failing to look genuinely sorry could have been a disaster when faith in its products is deservedly low. Few should, however, actually sympathise with him as Boeing has only itself to blame for the mess it finds itself in. Calhoun had tried to assure the world last October about “adding rigour around our quality processes.”