As the COVID-19 outbreak worsens, the travel and tourism sector stand the worst affected, not only because of lack of business, but also the worrying uncertainty around recreating demand in the future.
Industry experts suggest that as the sector is more dependent than others on the free movement of people, the main challenge for companies will be to work on the perception of the travellers, who would be hesitant to travel post the pandemic.
The immediate option, say experts will be to cut down on prices for a short term, to incentivise people.
