Tata Passenger Electric Mobility Ltd (TPEML), a subsidiary of Tata Motors, on Tuesday launched a new brand identity, Tata.ev. as it prepares to introduce 10 new electric vehicles (EV) by 2026.
“We are entering a new era with TATA.ev. Our new brand identity for electric vehicles underlines our commitment to accelerate the adoption of clean energy mobility solutions. We intend to drive positive change in the automotive industry with the focus on sustainability, community, and technology,” said Vivek Srivatsa, head, marketing, sales and service strategy, TPEML.
