For more than a decade, sockpuppets – some of them being company employees – created ‘puffery’ around tycoon Gautam Adani, his family and the apples-to-airport group he helmed by adding non-neutral material and removing warnings from information on Wikipedia, the free internet-based encyclopedia has alleged. Adani, a first-generation entrepreneur, has lost over USD 70 billion in net worth and slipped to 25th rank on the world billionaire index from being Asia’s richest and the world’s third most wealthy businessman, in less than a month.