Niche bike maker, Royal Enfield, plans to extend its premium positioning to the electric segment too as it gets ready to launch its maiden electric motorcycle in 2025.
However, unlike its present lineup targeting a limited addressable market, the company will not restrict itself to a few segments but will have a wider offering of EVs.
“EV (electric vehicle segment) is an open book for us. We can do anything we want. I mean we can do anything we want in ICE (internal combustion engine) also, but we’ve chosen not to,” Siddhartha Lal, managing director and chief executive officer, Eicher Motors said in a post earnings call.
