In order to further monetise its assets, Indian Railway is planning to name platforms of its leading stations. Northern Railway sources said some platforms of New Delhi Railway Station (NDLS) will be branded as ‘Bail Kolhu’ and ‘Nourish’, as the Railways has granted naming rights to an Uttar Pradesh-based FMCG company. This is on the lines of Delhi Metro Stations which have been christened with a corporate brand as prefix to their existing local name.
The Railways said that the contract has been awarded for naming rights of NDLS platforms under the New, Innovative Non-Fare Revenue Ideas Scheme to Hybrid Media, which further tied up with the FMCG firm BL Agro.
