With an aim of generating non-fare revenue, the Railway Board has allowed co-branding, station branding or semi-naming rights of railway stations. Following this, now names of brands or logos of government and reputed business houses can be prefixed or suffixed with the names of railway stations, informed railway officials.
However, such an activity is a form of advertisement only and would not be tantamount to change in the name of the railway station, the official letter makes it clear.
As per the letter of Railway Board dated March 2 sent to general managers of all railway zones of the country, including the Prayagraj-headquartered North Central Railway (NCR), the prefix or suffix of the brand name or logo to the name of the railway station shall not exceed two words.
