NEW DELHI: Months after the demise of Jet Airways, big ads published recently by JPMiles — the frequent flyer programme of the grounded airline — have taken social media users by surprise. Jet Privilege Pvt (JPPL), which runs the JPMiles programme, is a separate company and part of the Abu Dhabi-based Etihad Aviation Group, which continues to run it even today after Jet has shut down, and has almost a crore members.
“JPPL is a separate entity formed with the sole purpose to market, develop and grow Jet-Privilege, a loyalty and rewards programme. Our business operations remain secure and stable. We continue to stay invested in our members and partners and are dedicated towards creating more value, opportunity and options. We have a lens on the future and are moving towards that. Our close to 1 crore members are transacting on various platforms, whether it is for flying, staying, shopping or dinein,” a JPPL spokesperson said.
