As the insolvency process for Jet Airways moves ahead, the airline’s stake in Jet Privilege Pvt Ltd that is on an “accelerated growth path”, could well be an attraction for prospective bidders.
For its part, Jet Privilege Pvt Ltd (JPPL) — an independent entity in which Jet Airways has 49.9 per cent stake and is part of Etihad Group — is working to build a “robust vertical-agnostic, multi-brand customer engagement platform”.
JPPL was set up to manage and further develop JPMiles, a loyalty and rewards programme.
Even as Jet Airways faced turbulence before being forced to ground operations on April 17, JPPL has been a profitable venture.
