IndiGo, India’s largest carrier by market share, expects a jump in their revenues with their partnership with Travelport, a travel commerce platform, which will give the airline access to over 180 countries.
“Anything that takes our product to a larger audience will have a positive impact,” IndiGo President Aditya Ghosh told ET.
“We are always hoping that it does increase our average fares,” he replied on a question on whether this partnership would lead to an increase in average fares.
Explaining the impact of the move, Gordon Wilson, President and CEO of Travelport said that the other low-cost carriers have seen an increase in their average fares.
“The business that we generate for other low-cost carriers like RyanAir is we get them corporate travellers, who do not book the cheapest fare but based on their convenience.
Average fares that we generate fares for Ryan Air is 2x of their normal fair. I would expect a similar kind of dynamics for IndiGo,” Wilson told ET.
IndiGo and Travelport today said that the airline’s inventory will be available on Travelport from today onwards. This will offer IndiGo’s flight inventory and ancillary products to portal’s customers.
This distribution platform will enable IndiGo to provide its content via an API (application program interface) connection than the more traditional fare filing methods.
The strategic partnership will also help IndiGo reach customers in international markets as it continues to expand its route network into destinations in the Indian Subcontinent, the Middle East and South East Asia, IndiGo had said in a release.
