NEW DELHI: Dabur on Wednesday announced a partnership with Indian Oil Corporation Ltd (IOCL), as part of which the state-owned refiner’s LPG distributors will become retail business partners for the homegrown FMCG major.
This partnership will provide direct access to Dabur’s range of products to around 14 crore Indane LPG consumer households across India, according to a joint statement.
“As part of the tie-up, IndianOil’s Indane LPG distributors will become retail business partners for Dabur and will help sell the entire Dabur range of products directly to the crores of Indane LPG consumer households through their network of delivery personnel, creating customer delight,” it said.
A technological and system integration is being carried out by IndianOil and Dabur to connect the entire value chain, especially Indane LPG users, it added.
