Indian Railways‘ Mumbai Division has taken a new innovative approach to increase the non-fare revenue earning. This new innovative initiative, known as NINFRIS (New and Innovative Non-Fare Revenue Ideas Scheme) aims at enhancing the travel experience of passengers while offering a creative advertising platform. The Mumbai Division falls under the jurisdiction of the Central Railway zone.
How will the Central Railway zone raise revenue through NINFRIS?
Under NINFRIS, the zonal railway has made a groundbreaking partnership for the unique and strategic placement of advertisements on the back of food trays at each seat of select premium trains.
