Air Canada has chosen Thiruvananthapuram-based IBS Software as its technology partner to power the airline’s new loyalty programme, launching in 2020.
Under a multi-year Software-as-a-Service (SaaS) agreement, Air Canada will use IBS’s iFly Loyalty Suite as the core technology solution for its new programme.
Challenging needs
iFly Loyalty is a cloud-based loyalty management platform which uses an advanced rules-engine paired with an extensible data set to design and operate innovative customer engagement propositions.
