If you thought electric scooters have caught the fancy of only people in the metros, think again. According to data from electric two-wheeler maker, Ather Energy, 54 per cent of its sales of scooters, starting from Rs 1.2 lakh, come from Tier 2 and Tier 3 cities.
Based on sales per lakh population, the top five cities for the company are Calicut, followed by Kochi, Kolaphur, Trivandrum and Pune. The big metros are conspicuous by their absence in this list. Tier 2 cities account for 30 per cent of Ather Energy’s sales and 24 per cent comes from Tier 3 cities.
The other myth about electric two-wheelers is that customers prefer to opt for basic models at prices below Rs 1 lakh. Ather’s sales data shows that the company’s product split is skewed heavily towards its most expensive model, 450X,
