Air India chief executive officer (CEO) Campbell Wilson on Monday said that the Vistara brand will cease to exist after the merger with Tata SIA Airlines Ltd. The resultant full service carrier of Tata group will be known as Air India, which has a wider recognition globally considering its 90 year-long history, said Wilson in a virtual press conference.
Vistara, in comparison, is well-known mostly in the Indian market. However, the brand will preserve the Vistara legacy in the new venture, Wilson added. Air India’s Maharajah brand, on the other hand, will be retained and is being modernised.
