With no playbook available for a success formula for launching an electric vehicle, Naveen Munjal jumped started Hero Electric in 2007. A lot has changed since then. With a major policy push, incentives, India is looking to promote usage of electric vehicles. Munjal’s company, by virtue of being the market leader, will be a beneficiary of this change. In an interview with Arindam Majumder, Munjal outlined his plans for the company and his learnings. Edited excerpts:
You have bet on the sector much before electric became a buzzword. Not always it was successful. What is the change that you notice about EV since then?
