The Paris Air Show is normally all about jetliner deals as Airbus SE and Boeing Co. compete to parade contracts worth tens of billions of dollars that can account for a big chunk of the annual order book.
This year’s trade fair, which begins on Monday in the French capital, will be very different.
For Boeing, plunged into crisis by the grounding of the 737 workhorse that’s been the bedrock of sales for decades, the show will be an exercise in damage control. Unable to say when the new Max version of the jet will fly again after two fatal crashes in five months, the U.S. firm must convince customers and suppliers alike that it has a strategy in hand to cope with all eventualities.
