Ferrari has turned to technology industry veteran Benedetto Vigna to drive the luxury sports car maker known for its roaring, high-octane engines into a new era of silent, electric powertrains.
Vigna, a 52-year-old Italian and physics graduate, currently runs the biggest division of chip maker STMicroelectronics (ST) , where he has worked since 1995 and helped pioneer screen technology used in early Apple iPhones.
Vigna’s appointment shows Ferrari’s development strategy remains firmly anchored in making cutting-edge, high-end cars in an electric future, rather than repositioning itself towards pure luxury.
“His unique knowledge gained over 26 years working at the heart of the semiconductor industry that is rapidly transforming the automotive sector, will accelerate Ferrari’s ability to pioneer the application of next generation technologies,” the company said on Wednesday.
