Ride-hailing startup BluSmart, which offers electric cars on its platform, has changed its fare structure to expand its user base. The Gurugram-based company has reduced the range of its fare slabs from 5 km to 3 km to offer more fare choices to consumers, its cofounder and CEO Anmol Singh Jaggi told ET.
For example, earlier the base fare of Rs 149 was applicable if a customer travelled anywhere between 0-5 km, with the 6-10 km slab having a Rs 199 fare. This has now been revised to Rs 149 for 0-3 km and 3-6 km, with the 6-9 km slab having Rs 199 fare.
