An old friend once told me, quite depressingly, that as you get older, the years go by so fast, they feel like months. Automakers might feel that way about the next decade if the Biden administration’s proposed tailpipe emissions rules go into effect.
To hit the targeted reductions, the Environmental Protection Agency predicts that 67% of US vehicle sales will have to be electric by 2032. Assuming that’s a good year for the auto industry, that will mean delivering around 11 million EVs.
Nine years is no time at all in the auto industry — carmakers design new models for roughly six-year life spans, so that’s not even two product cycles.