Mumbai: Electric vehicle makers are seeking to leverage the Indian Premier League (IPL) to broadcast the viability of the green powertrain, which will now jostle with conventional cars for eyeballs during live screenings of the world’s richest cricket tournament.
In the upcoming season of the tournament, EV makers will be seen using the biggest event in the nation’s annual sporting calendar to create awareness, enhance appeal around battery operated vehicles and build a narrative of viability around the nascent category.
