Luna is once again making inroads, this time silently and without pedals. The rickety moped of the pre-liberalisation era, whose manufacturing ceased in 2000, is back in an electric avatar and is looking to ignite competition in the affordable electric two-wheeler segment.
Since its launch in February this year, the company claimed to have sold over “5,000 units” — which no longer can be called a moped as the pedals are missing now.
And the Firodia Group, through its subsidiary Kinetic Green, has already set a target of selling 100,000 units in 2024-25.
