R360, a digital customer engagement, loyalty management and reward fulfillment company, has partnered with Bangalore International Airport Limited (BIAL) to design, execute and manage the customer engagement program for passengers using the airport. The partnership will provide additional benefits to passengers when they access top brands across the retail and F&B categories.
The technology underpinning the loyalty program will deliver a personalized experience for each member, bringing together all the services and offerings under one digital app, the company said in a press release.