Bajaj Auto is planning to tap the big opportunity to sell its electric scooters in the south east Asian market given that countries in the region have announced ambitious targets for conversion of ICE vehicles to electric.
Bajaj’s presence in this market in ICE vehicles has been limited till now because the region is essentially a step-through two-wheeler and scooter market. Bajaj does not have products in scooters and step throughs powered by ICE.
Motorcycles, on the other hand, which are Bajaj’s mainstay, enjoy only a niche play with limited sales.
