Bajaj Auto is aiming for the second spot in the electric two-wheeler market on the back of the recently launched 2024 Chetak variants, Urbane and Premium.
At present, Ola Electric, TVS Motors and Ather Energy lead the market, each crossing the 100,000-unit sales mark in 2023. Bajaj Auto, followed closely with 71,420 units.
Deepika Warrier, marketing head, Bajaj Auto, said the company has grown its market share from 5.03% in January 2023 to 13.71% in December, reaching the third spot in that month. In December, Ola’s market share was at 40%, followed by TVS iQubes at 19.39%.
