Ather Energy, the Bangalore-based electric vehicle manufacturer, on Friday announced the upcoming launch of its new family-oriented electric scooter, named “Ather Rizta.” Rizta embodies a new direction for Ather, catering specifically to families’ needs as opposed to the previous focus on sporty and youthful models like the 450 Series.
The announcement was made by CEO Tarun Mehta on the social media platform ‘X’. Mehta emphasised, unlike its sportier predecessors, the Rizta is expected to be larger, more practical, and packed with features designed to prioritise comfort and safety.
