Recent reports indicate a remarkable surge in India’s luxury car market throughout 2023. Year-on-year sales have soared by an impressive 38 percent in June, with projections pointing towards an annual sales figure of over 40,000 units by the end of 2023, surpassing the pre-pandemic peak seen in 2018. As Indians increasingly invest in high-end automobiles, the line distinguishing luxury from premium is blurring, and brands like Porsche are seizing this opportunity.
According to a TOI interview with Detlev Von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG, and Manolito Vujicic, Brand Director at Porsche India, to gain insights into the brand’s strategies, path towards electrification, and what’s in store for Porsche enthusiasts.
