In a rare show of camaraderie, grounded Indian airlines, bitter rivals otherwise, took to Twitter on Friday to encourage people to stay at home through a light-hearted exchange.
With no clarity on how long the lockdown will continue, the struggling airlines indulged in witty banter, aimed at keeping their brands top of mind among travellers.
“The goal is not to sell tickets but just to humanize the brand so people are more emphatic and connected,” said a senior airline official, requesting anonymity.
