Air India’s 77-year-old mascot — the Maharaja — will not retire anytime soon. His workload, however, may come down; instead of a mascot’s role, the potbellied, lovable Maharaja with his curling moustache, aquiline nose and striped turban may be present in the airline’s premium classes and airport lounges.
This is part of a rebranding for Air India (AI), which is expected to be unveiled on Thursday in New Delhi in the presence of the Tata group top brass. The carrier’s current logo, featuring a red swan with a distinctive orange Konark Chakra, is expected to make way for livery housing a three-colour combination — red, white and purple — as a sign of change.
