Air India unveiled a transformation plan on Thursday focused on customer service, technology, reliability, and hospitality to re-establish itself over the next five years and increase its domestic market share to at least 30% and grow significantly internationally. The plan seeks to put Air India on a path to sustained growth, profitability, and market leadership.
“As part of [the plan] Vihaan.AI, Air India has put into place a detailed roadmap with clear milestones focussing on dramatically growing both its network and fleet, developing a completely revamped customer proposition, improving reliability and on-time performance, taking a leadership position in technology, sustainability, and innovation, while aggressively investing behind the best industry talent,” a spokesperson for the airline said.
Air India this week announced the leasing of 30 new aircraft over the next 15 months and the introduction of premium economy class for the first time months after Tata Group regained control of the airline 69 years after the government took it over.
