In a step towards rebranding the airline, Tata-group-owned Air India on Wednesday onboarded global marketing services company McCann Worldgroup India for the company’s creative mandate.
The mandate to handle the airline’s advertising and marketing communications comes at a time when the airline has signed formal agreements to purchase 470 planes at the cost of $70 billion.
The marketing services company underwent a rigorous evaluation as a part of a multi-agency pitch for partnering with the airline, the agency said in a press release. The airline said it is building itself as a ‘Global Airline with an Indian Heart’.
