Global EV growth lags, Mercedes adjusts strategy for Indian market

Customer adoption of electric vehicles across markets including India has lagged initial expectations, said Sagree Sardien, Head of Region Overseas, Mercedes Benz AG, echoing views of other global automakers who have scaled back aggressive EV investments amid slower-than-expected growth.

Speaking to ET, Sardien said the German automaker is monitoring customer preferences continuously to ease the transition to battery EVs.