Facelift for IOC pumps to catch ’em young, make room for EV charging

NEW DELHI: IndianOil, the country’s largest fuel retailer, is giving its outlets a multi-crore-rupees facelift to attract gen-next consumers and make room for new-age alternatives such as charging or battery swap for EVs (electric vehicle) and natural gas, company executives said.
The move is part of company chairman SM Vaidya’s vision of retaining the company’s market leadership through the energy transition by turning traditional petrol pumps into energy plazas with an assortment of cleaner, greener and affordable alternative fuels.
“The revamp creates a distinct and attractive identity for consumers, while freeing up space – wherever it is possible – for other offerings. The idea is that each pump will offer more than one (petrol/diesel) mobility solution,” Shyam Bohra, executive director heading the Delhi state office, told TOI.
The redesigned pumps are snazzy, with emphasis on orange, signifying life and zest. The in-and-out dispenser layout makes them look spacious. Out of the company’s 27,000-plus outlets in the country, those in divisional headquarters will be the first to get the facelift. Four in Delhi – at Jungpura, Nehru Place, Dwarka and Chankyapuri — have got the new look.