Brands can use their names, colours at RAPIDX stations

NEW DELHI: National Capital Region Transport Corporation (NCRTC), which is executing the RAPIDX project, has initiated a tender for semi-naming/co-branding rights for some of the stations, including Anand Vihar, Sahibabad, Ghaziabad and Duhai.

“Semi-naming/co-branding rights of RAPIDX stations as a media option is ideal for delivering impactful advertising for local players as well as national and global brands. The brands will be permitted to prefix or suffix their names to the RAPIDX station names in addition to using the brand colours on station walls and hoardings at several places on the station,” said an NCRTC official.