Worrying about your carbon footprint is exactly what Big Oil wants you to do
By
Biju Kumar
Everybody’s going carbon neutral these days, from the big boys – Amazon, Microsoft, Unilever NSE 0.65 %, Starbucks, JetBlue – to your favorite outdoor brand, even ski resorts. Probably your neighborhood coffee roaster, too.
What’s not to like? Becoming carbon neutral means cutting greenhouse gas emissions as much as you can, then offsetting what you can’t avoid with measures like tree planting. Seems admirable.








