With China EV launch, Xiaomi’s ‘Thor’ takes on Elon Musk
He was called China’s answer to Steve Jobs for taking Xiaomi from scrappy startup to an electronics giant known for its smartphones.
With the launch of a much-hyped and against-the-odds electric car, Lei Jun, Xiaomi’s co-founder and CEO, is taking on Elon Musk with a strategy that takes a page from Tesla’s playbook.
