What is range anxiety and how does it affect EV buyers?
One of the reasons why Maruti was able to make inroads into Indians’ hearts was because of the fuel efficiency of its cars. In the 1990s, when Maruti-800 was a rage and a prized possession in Indian middle class homes, its advertisement pitched it as a car which never ran out of petrol. ‘Papa ki karan, petrol khatam hi nahi honda’, a child quips in a commercial after his father — irked over his non-stop playing with a toy Maruti — asks him to stop.
Being an Indian company, Tata Motors also knows well that one of the first things that a consumer wants to know — before taking a call on buying a vehicle — is the fuel efficiency.
