Virtual assistant: BPCL’s chatbot enhances digital experience of customers

Chatbots are intelligent assistants that communicate with people through text messages or instant messaging online. They are available round-the-clock and can respond to your queries instantly. Little wonder, they are appearing at a rapid pace throughout the corporate world, especially the services-led industry.

Bharat Petroleum Corporation Ltd (BPCL) is the latest to join the robot revolution. With the objective of making its customer interface comprehensive and integrated digitally, BPCL has come up with ‘Urja’, an intelligent virtual assistant with AI/NLP (Natural Language Processing) capabilities and trained on more than 600 use-cases. The chatbot is available on the company website for any queries for both B2B & B2C customers.