‘Vihaan.AI’: Air India’s 30% market share plan

Air India on Thursday outlined a five-year roadmap aimed at re-establishing itself as a world-class carrier while achieving a market share of 30 per cent in the domestic market.

The Tata group-owned airline, which plans to induct 30 new wide-body and narrow-body aircraft, said the plan is code-named ‘Vihaan.AI’, which in Sanskrit means dawn of a new era. The airline would focus on expanding the fleet of aircraft, adding routes and revamping the customer proposition.

Air India reported a domestic market share of 8.4 per cent in July. The total number of passengers flying annually in the country is likely to hit 400 million in about seven years.