UK watchdog tells Air France, Lufthansa to halt greenwashing ads
Air France-KLM, Deutsche Lufthansa AG and Etihad have been told to halt advertisements touting their environmental credentials that a UK watchdog said weren’t backed up by evidence. The Advertising Standards Authority said that all three airlines produced paid-for Google ads which gave a misleading impression of the environmental impact of air travel. The ruling was the latest by the ASA, which has previously ruled against green claims made by Lufthansa and Etihad.
The aviation industry is under pressure to decarbonise although the technological challenges for the sector are immense, with hydrogen powered planes decades away.
