Thomas Cook India takes wait and watch strategy on brand use

Kolkata: Thomas Cook India Ltd (TCIL) has taken a strategy of “wait and watch” on the use of brand, as the travel and leisure company is striving to clear the air that the financial collapse of the iconic British firm, Thomas Cook PLC, has no bearing on it, a company official said on Friday.

TCIL will weigh whether the development relating to the UK-based firm has any negative perception on the brand- Thomas Cook, the official said.

TCIL is a completely different entity owned by Canada-based Fairfax Financial Holdings but it has the right to use the brand for only India and Hong Kong markets, the company official said.