The curious case of electric mobility in India
In an indication that mass adoption of electric vehicles in India is still some years away, a shareholder of Mahindra and Mahindra – country’s largest electric vehicle manufacturer by quite a margin – asked managing director Pawan Goenka when the company will venture into or launch electric vehicles.
This incident left Goenka – one of the veterans in the Indian automobile industry- dismayed as Mahindra has been the pioneer in developing electric vehicles in Indian.
“In Mahindra AGM our shareholders asked us when are we getting into EVs. If after producing and selling EVs for 9 yrs, after having 5000 eCars on the INDIAN roads, after 135 M eMiles behind us if our share holders don’t know that we make EVs, we have failed in our communication,” tweeted Pawan Goenka a day after the annual general meeting in Mumbai.
