Technology enabled us to double down on customer service through the pandemic: Ashish Vikram, SpiceJet
By
Biju Kumar
India’s largest cargo airline and leading budget carrier SpiceJet NSE -0.06 % is no stranger to thriving in the face of adversity.
The decade-and-half old company came back from the brink of collapse in 2014 to chart one of the country’s most successful aviation stories. Chairman and Managing Director Ajay Singh who led this turnaround is known to look for opportunity in adversity, and this is now part of the company’s DNA.
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