Tata Power becomes most attractive employer brand; Amazon closely follows: Report

Tata Power Company has emerged as the country’s most ‘attractive employer brand’, followed by e-commerce giant Amazon and Tata Steel, a research report revealed on Wednesday.

HR services provider Randstad India’s annual report ‘Randstad Employer Brand Research (REBR) 2023’ revealed that Tata Power Company scored very high on financial health, good reputation and career progression opportunities — the top 3 Employee Value Proposition (EVP) drivers for the organisation that helped the brand get to the winning spot from rank 9 in 2022.

Amazon climbed up rankings this year to emerge as the runner-up, followed by another new entrant in the top 3 list of REBR 2023 Tata Steel.