Tata Motors to open exclusive electric vehicle sales network under Tata.ev

Tata Motors is planning to establish separate, exclusive electric vehicle (EV) retail showrooms under its new brand identity, Tata.ev, informed a senior company executive.

The company, which unveiled a facelifted version of the market-leading electric sport utility vehicle (SUV) Nexon on Thursday (priced at Rs 14.74 lakh), introduced its new brand identity for EVs last month.

Speaking to Business Standard, Shailesh Chandra, managing director of Tata Passenger Electric Mobility, stated, “Tata.ev showrooms will evolve over time. This is necessary due to the new brand identity we have created to provide a differentiated experience to buyers. Simultaneously, we must ensure that the scale reaches a level viable for our channel partners.”