New Delhi: Booking.com is seeing a surge in demand for accommodations and flights due to the ICC Men’s Cricket World Cup, which is being held in India after 12 years, a senior executive at the online travel company said.
“Mega events, like the ICC Men’s Cricket World Cup that starts this week, hold tremendous potential for driving tourism in India and provide an ideal opportunity to highlight the country’s hospitality and culture,” Santosh Kumar, country manager (India, Sri Lanka, the Maldives and Indonesia) at the company told ET.
