Sparks will fly: Electric vehicle trade war between US, Europe heating up
Will Ferrell’s 2021 Super Bowl ad for General Motors Co. makes bleak viewing today. The actor’s comic fury at being “out-EV’d” by Norway hit at a truth that was a point of pride for Europe: When it comes to electric-vehicle sales, the US has been a laggard, lacking the regulatory and investment push seen in China and Europe. “Don’t hate, imitate,” Volkswagen AG-owned rival Audi replied.
Imitate, the Americans have — and now it’s European Union politicians who are prone to Ferrell-style rants. The Biden administration’s tax credits of up to $7,500 on EVs assembled in North America are seen as an “aggressive” competitive threat by the EU and the likes of South Korea,
